Nacionalna kampanja za zmanjševanje bremena diabetesa Bodi odličnjak! je slovenski odgovor na resolucijo OZN, ki je diabetes razglasila za epidemijo s katero se je potrebno spoprijeti z dodatnimi ukrepi, ki presegajo le zdravstveno obravnavo. Kampanja predstavlja pionirski način ozaveščanja širše javnosti na področju kroničnih nenalezljivih bolezni in bo v naslednjem obeležila 15 let delovanja.
Že več let je vključena v Programe varovanja javnega zdravja, ki jih vodi Ministrstvo za zdravje. Z jasno izdelano in preverjeno strategijo, inovativnimi rešitvami, uporabo kanalov množičnega obveščanja ter strokovno-kreativnim timom, ki na področju diabetesa deluje že 31 let, si prizadevamo dosegati nove mejnike in zato se naša pozornost v ozaveščanju usmerja tudi v svet, kajti diabetes ima že 800 milijonov ljudi in prav vsi moramo napeti vse moči, da vsaj poskušamo zajeziti val naraščanja obolelih in ogroženih.
V ta namen razvijamo učinkovite rešitve nagovarjanja javnosti za uresničevanje ključnih ciljev kampanje:
- ozaveščati prebivalstvo Slovenije o dejavnikih tveganja za diabetes, ki da je huda napredujoča bolezen, ki pa jo z zdravim življenjskim slogom lahko preprečujemo, kakor tudi njene zaplete.
S tem dajemo svoj doprinos h: - krepitvi zdravstva prebivalstva s poudarkom na sladkorni bolezni;
- odložitvi oziroma preprečevanju razvoja sladkorne bolezni tipa 2 in povečati možnosti za njeno zgodnje odkrivanje pri posameznikih ;
- zmanjševanju zapletov in umrljivosti zaradi prepozno odkrite ali slabo zdravljene sladkorne bolezni;
The national campaign Straight A! (Bodi odličnjak!), aimed at reducing the burden of diabetes, is Slovenia’s response to the United Nations resolution recognising diabetes as a major global public health threat that requres action beyond healthcare alone. The campaign represents a pioneering approach to raising public awareness of chronic non-communicable diseases and will celebrate its 15th anniversary in 2027.
For several years, the campaign has been part of the Public Health Protection and Promotion Programmes supported by the Slovenian Ministry of Health.
With a well-established and proven strategy, innovative solutions, mass communication channels and a team of experts and creative professionals with 31 years of experience in diabetes awareness and education, we continue to set new goals and explore new ways of reaching the public.
Our efforts increasingly extend beyond Slovenia’s borders. Diabetes is a global challenge that calls for collective action. According to the International Diabetes Federation, approximately 589 million adults worldwide are living with diabetes, with this number projected to reach 853 million by 2050. We believe that everyone has a role to play in slowing this alarming trend.
As part of our international awareness efforts, we also actively promote the Blue Circle, the global symbol of diabetes awareness, which represents unity and the worldwide effort to address diabetes. By increasing its visibility, we aim to strengthen public recognition of diabetes as a shared global challenge and encourage individuals, organisations and communities to take action.
To achieve this, we develop effective and innovative approaches to public engagement, focusing on the key objectives of our campaign:
- Raising awareness among the Slovenian/other population about diabetes, its risk factors and its potentially serious, progressive nature, while emphasising that type 2 diabetes can often be prevented or delayed through a healthy lifestyle.
- Improving public health, with particular emphasis on diabetes awareness, education and prevention.
- Preventing or delaying the onset of type 2 diabetes and promoting early detection among individuals at risk.
- Reducing diabetes-related complications and mortality associated with late diagnosis or inadequate treatment.
- Promoting the Blue Circle as a universal symbol of diabetes awareness and encouraging greater international cooperation in addressing the growing global burden of diabetes.
Our Partners
We recognise that our achievements would not be possible without the valuable support and trust of our partners. Over the years, numerous companies, institutions and organisations have supported our campaign, including:
Petrol, Boehringer Ingelheim, City of Ljubljana, Europlakat, Lekarna Ljubljana, Zavarovalnica Triglav, Novo Nordisk, Ljubljana Exhibition and Convention Centre, Abbott Laboratories, Media Bus, Roche Diagnostics, Proevent, Football Association of Slovenia, Slovenian Railways, diabetes associations, sports clubs and the media.
Partnerji
Zavedamo se, da lahko takšne uspehe dosegamo samo z odlično podporo naših partnerjev. Do sedaj so nam zaupali že:
Petrol, Boehringer Ingelheim, Mestna občina Ljubljana, Europlakat, Javni zavod Lekarne Ljubljana, Zavarovalnica Triglav, Novo Nordisk, Gospodarsko razstavišče, Abbott Laboratories, Media bus, Roche Diagnostics, Proevent, Nogometna zveza Slovenije, Slovenske železnice, društva diabetikov, športni klubi in mediji javnega obveščanja.
